Founder Story

Yves Yau

Studies show that natural health products are important tools in the maintenance and optimization of a patient's health.  Under the guidance of a trusted practitioner who is mindful of a patient's medical history, effectively formulated  products can deliver profound health benefits.

This was our founder’s Yves Yau's mission in launching Integrity Health Naturals. To assist patients in achieving their health and wellness goals through a robust portfolio of highly effective natural health products prescribed under the guidance of a registered healthcare practitioner.

Yves is a veteran of the Natural Health Product industry with over 25 years of experience within the Canadian market. His impact on our industry has been immense and long reaching. Here are some of the major highlights:

  1. Former President of Seroyal International – makers of Genestra Brands, UNDA and Pharmax in Canada and USA
  2. Former General Manager, Atrium Innovations Professional Brands Canada – makers of Pure Encapsulations, Douglas Laboratories, Wobenzym andKlean Athlete
  3. Former Board member of the Canadian Homeopathic Pharmaceutical Association (CHPA)
  4. Trusted advisor to Health Canada and significant contributor to a number of key Monographs for Natural Health Products industry
  5. Architect of industry leading education programs for practitioners (6,000+ attendance annually) across Canada and the United States.

Yves has always had a passion for our industry and has collaborated globally with hundreds of healthcare practitioners. Recently he noticed a paradigm shift within our industry.

Big Pharmaceutical organizations and more recently Consumer Product Group (CPG) companies have been on an absolute acquisition tear over the last 10 years purchasing long standing entrepreneurial based natural health product brands in both Canada and the U.S. 

What has resulted is the consolidation and amalgamation of unique and dynamic brands under a handful of singularly focused umbrella holdings.   We have essentially seen the erosion of our moral compass that was the foundation of our industry. These brands were mission built from a breed of entrepreneurs that wanted to make a difference in people's lives. Cherishing their relationships with leading clinical healthcare practitioners.

Brands that focused and invested in  building  our practitioner community and clinically relevant educational platforms that leveraged product efficacy within clinical practice, providing a vehicle for sharing practitioner to practitioner insights  . Brands are no longer centred around the individual practitioner and the welfare of their respective patients. These large conglomerates are focused on standardization (same product under many brand names), shareholder profitability (theirs not yours), commoditization, trend jumping, and the achievement of operational efficiency.

With this in mind Yves and his partners decided to introduce Integrity Health Naturals. A brand that is focused on the creation of relevant product formulations steeped in practitioner advisement, in-practice clinical success, small batch productions where product quality is uncompromised.

Foregoing the singular pursuit of profit margins, volumes of scale, mass production and brand assimilation: Integrity Health Naturals is poised to disrupt the Natural Health Product industry by making its mission to launch an innovative brand that is rooted in practitioner advised care and seeks to awaken the natural healer within all of us. Where transparency matters and giving your word is not a euphemism. Integrity Health Naturals honors a commitment between like-minded health driven partners searching to make a difference in the lives of their patients.